Key Insights From Our Community
What You Said About Us
As we step into 2025, we’re excited to share the results of our end-year survey and how they’re guiding us to create a better experience for everyone in our community.
We received many thoughtful responses, why you practice yoga and how we can better serve your needs and goals.
Here are the highlights:
Rating By Category
We’re humbled by the positive ratings and grateful for the areas of improvement you’ve shared. Here’s the average score for each key aspects related to our studio experience:
Studio Environment: 8.5/10
Teacher Quality: 9/10
Class Variety: 7.5/10
Customer Service: 8.5/10
Communication & Information: 7.5/10
Your appreciation inspires us to maintain the highest standards of excellence at our studios.
Who Makes Up the IKIGAI Community?
Age Range
Our community spans across generations, creating a diverse and inclusive space for everyone:
35–44 years old: 40%
45–54 years old: 30%
25–34 years old: 20%
55+ years old: 10%
18-24 years old: 5%
Men / Women
Our community remains predominantly female, but we recognise the potential for yoga to benefit everyone.
We aim to encourage more men to practice yoga in 2025. Yoga offers benefits far beyond flexibility—it can reduce stress, improve strength and enhance overall well-being.
Top Motivations
Yoga means different things to different people—whether it’s a moment of calm, a path to physical health, or a journey toward deeper self-awareness. These responses reaffirm our mission to create a holistic sanctuary where everyone can find what they need.
Stress Relief & Relaxation: 70%
Physical Fitness & Flexibility: 60%
Spiritual Growth: 30%
Top Challenges
Modern life can make it tough to prioritise self-care, and the learning curve of yoga can feel daunting at times.
In 2025 there will be shorter class formats and more schedules with classes during more ours of the day. We will also continuously work on the quality of our classes to include better guidance.
Lack of Time: 45%
Uncertainty about Technique or Progression: 25%
Physical Limitations/Injuries: 10%
Top Stressors
Stress is a universal challenge, but yoga and meditation can offer powerful tools to navigate through it. We’re also planning community events and workshops that are fun and joyful opportunities to attend and de-stress!
Work or Career Pressures: 60%
Health Concerns: 30%
Family Dynamics: 20%
Meditation & Mindfulness = Growing Interest
Your enthusiasm aligns with our vision to bring mindfulness practices into more lives.
There will be more Meditation and Mindfulness classes in our studios in 2025, starting with Central and Causeway Bay and expanding to all locations by mid-year. These will include beginner-friendly sessions and specialized workshops.
When asked about meditation and mindfulness, 88% of respondents expressed interest.
How We’re Evolving in 2025
New Goal-Oriented Class Categories
Classes will now be grouped into four main categories: RELAX, STRENGTHEN, ENERGISE, ALIGN, making it easier to find the right class for your needs and goals.
There will also be more guidance for beginners, and more Level 2 and Core classes. We are working on it!Beginner-Friendly Classes
At the end of January, we’re launching “Yoga for Beginners” classes. These are classes designed specifically for people who are brand new to yoga. The objective of these classes is to introduce Yoga, explain to people how to choose the right classes based on their goals, teach foundational key poses you will experience in most classes, and help develop confidence in practicing yoga!
Exciting New Programs
Yoga Teacher Training Courses: A variety courses will take place in 2025. Including but not limited to, 200-Hour Training Courses, Wheel Yoga Training, Aerial Yoga Training, and others. Continuing education programs will also take place.
Workshops & Retreats: there will be more workshops throughout the year from both IKIGAI teachers as well as overseas guest teachers. We are currently working on our first retreat outside of Hong Kong to take place in April!
Community Events: Look forward to more special experiences like the CWB 3-Year Anniversary and Full Moon Floating Sound Bath with Four Seasons and much more!
Thank You for Being Part of Our Journey
To all who participated in the survey, thank you for sharing your thoughts and ideas. Your input is invaluable, and we’re excited to grow together in 2025.
If you would like to support us, please consider leaving a Google Review. It helps us reach more people who would benefit from practicing yoga and meditation.